Case study
Growing direct-to-consumer brand
Built the operational systems layer connecting fulfillment, inventory, and customer service for a direct-to-consumer brand scaling past manual processes.
Automated order and inventory workflows that had been entirely manual
Context
The company had scaled from a small direct-to-consumer operation to processing thousands of orders per week. Inventory was managed in spreadsheets, order status updates required manual lookups across systems, and customer service had no integrated view of order, shipping, or return data.
Challenge
The operational systems needed to catch up to the business's growth without disrupting fulfillment during peak season. The company had no internal systems team and needed a partner who would both build and operate the infrastructure.
Approach
- 1
Assessed the full order-to-delivery pipeline across the ecommerce platform, warehouse management system, shipping providers, and customer service tools.
- 2
Designed an integration architecture connecting inventory, orders, shipping, and customer service into a single data flow.
- 3
Built automated inventory sync between the ecommerce platform and warehouse management to eliminate manual stock reconciliation.
- 4
Created automated customer notifications for order status, shipping updates, and return processing.
- 5
Provided ongoing managed operations for the integrated system through peak season and beyond.
Selected outcomes
- Eliminated daily manual inventory reconciliation between ecommerce and warehouse systems.
- Customer service gained a unified view of order, shipping, and return status for the first time.
- Order processing errors related to inventory discrepancies dropped substantially after automation.
Deliverables
- Integration architecture across ecommerce, WMS, and shipping platforms
- Automated inventory synchronization
- Customer notification workflows
- Operational monitoring and alerting
- Ongoing managed systems operations
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